The importance of emotional design
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
we as human beings tend to place human characteristics on the things we buy.
Accoring to him, emotional design is what makes people WANT to have a product, as it goes beyond functionality ,technical details, and usability. Emotional design further makes a product being special and more connected to us if we find the product being aesthetically attractive. Sometimes, if the user sees an appealing object, he even tends to feel an emotional connection to it. And because people’s demand for emotionally designed products is increasing; Designing for Humans is predicted to be one technology trend for 2013.
Gannon Burgett predicts in his blog 13 Design Trends For 2013 that next to Larger Fonts, Flatter Screens and Wider Websites, Designing for Humans will become increasingly important as
It’s well known that people value good design, but in that regard, most of the items that hold such value also have the touch of humanism that enables them to connect with the design, product, etc. on a deeper level.
As we have to deal with technology in everyday life, it is crucial that designers realize how great their impact on our lives actually is. Because they are able to change the way we use our devices.
From emotional design to “nudging”
Sille Krukow, avisual designer, educated from the Danish Design School, claims that through her designs for web-site layouts and information campaigns, not only the way people use devices, but even the people`s behavir can be changed!
In her blog Designing for humans she outlines how to change people’s behaviour through nudging. With her design she can move people:
To me, the crucial difference between design in general and designs that are behavioral changing ie. nudging, is to create the right design and not just a design. Behavioral design is the creation of an object or a context with that one feature that ensures the wanted change in behavior.
Changes in behavior only can be made after analyzing the human behavior itself and later adapting it to the process of design. Design then makes people being aware of their actions, their behaviors and problems and by doing so design further can bring them to change their behavior.
What Steve Jobbs, Jeff Werness, Gannon Burgett and Sille Kurkow all found out is that technology became a crucial impact to our society and that technology has to be made more userfriendly human and emotional in order for us to learn how to use it properly.
Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A.Norman, The Design of Everyday Things